Market Insights
& Growth Strategies
A Webinar Series for B2B Tech Marketers
Do you know what's top-of-mind for your target buyers in 2026?
Get exclusive insights on the top challenges facing your target audience and what it means for your messaging and content strategy. Discover which types of marketing channels are working for your peers and how to adapt your demand programs to align with the new buyer's journey.
All based on the latest market research, industry analysis, and 1st-party audience engagement data from across our global network of 50+ tech media brands, newsletters, and product review sites.
RSVP for an upcoming live session or dive into one our on-demand recordings:
IT Channel: Top Tech Priorities and What It Means for Your Channel Marketing Program
Discover the top trends in IT Channel technology and what it means for your marketing strategy.
February 5, 2026 | 1:00 PM EST: Get a behind-the-scenes look at the top challenges that are shaping technology priorities in the IT Channel right now, and what it means for your marketing strategy. Based on our global audience engagement data, editorial research, and top-performing marketing campaigns by fellow channel marketers.
Enterprise Data & Analytics: Top Industry Trends and Winning Marketing Strategies
Learn about the biggest challenges in Data & Analytics and how to align your marketing programs.
February 11, 2026 | 1:00 PM EST: Discover the top challenges reported by Enterprise Data & Analytics teams and the hottest trending topics shaping the market right now. Peel back what this means for your messaging, content, and demand gen strategy, and how to align your next campaign with what's top-of-mind for Enterprise Data leaders in 2026.
IT Infrastructure & Operations: Top Priorities for CIOs and What It Means for Your Marketing Strategy
Peel back the top trends in the IT I&O space and what it means for your marketing strategy.
February 17, 2026 | 1:00 PM EST: Get a behind-the-scenes look at the top challenges and industry trends that are shaping IT Infrastructure & Operations (I&O) priorities and what it means for your marketing strategy. Based on our global audience engagement data, analyst reports, editorial research, and top-performing marketing campaigns targeting IT buyers.
Marketing to Developers & DevOps: Aligning Your Messaging with the Top Industry Trends
Discover the top market trends and priorities, and how to adopt them for messaging and content strategy.
February 24, 2026 | 12:00 PM EST: Get a behind-the-scenes look at the top challenges that are shaping Software Development & DevOps priorities and what it means for your Developer Tech marketing strategy. Featuring Software Development leaders and practitioners from our DZone community.
AI Tech in the Enterprise: Key Market Trends and What It Means for Marketing Your AI Products and Features
Discover the biggest trends in AI technology adoption and what they mean for the market.
January 21, 2026 | 1:00 PM EST: Join Corey Noles, Managing Editor and AI Researcher at The Neuron AI Daily, for an exclusive look at the top trends that are shaping AI Technology adoption in the Enterprise right now and what it means for your marketing strategy. Based on our editorial research, audience engagement insights, and direct conversations with both IT leaders and AI tech vendors.
Cybersecurity: Key Market Trends in 2026 and Winning Growth Strategies
Aligning your strategy with the hottest trending topics and biggest challenges facing today’s CISO.
Watch Now On-Demand: Join Ken Underhill, a leading voice in the security market and author of the Cybersecurity Insider newsletter, for an exclusive look at the top trends that are shaping the Cybersecurity market in 2026 and what it means for your marketing strategy. Based on our editorial research, audience engagement insights, and direct conversations with CISOs and IT leaders.
HR Tech Marketing: Key Buyer Trends & Winning Growth Strategies
Discover the hottest trends and top priorities for today’s HR leaders and what it means for marketers.
Watch Now On-Demand: Join Kaiti Norton, Managing Editor at HR for Humans, for a behind-the-scenes look at the latest HR industry trends and how top marketing teams are generating more sales opportunities with today’s Talent leaders. Dive into the top trending topics in the HR space, investment priorities for Talent leaders, and proven marketing strategies that are working for your peers.
How Buying Journeys are Changing in 2026: And What it Means for B2B Marketers
Discover the top buying journey trends and what they mean for your 2026 marketing plan.
Watch Now On-Demand: The latest research shows that the B2B buying journey in 2026 looks a lot different than it has in previous years. Join Tyler Lessard, CMO at TechnologyAdvice, to peel back the latest research on the B2B buying journey from Forrester, 6Sense, Dentsu, and TechnologyAdvice - and what it means for your marketing and demand generation programs.
Brought to you by the industry experts at TechnologyAdvice and our DZone community:
Ken Underhill
Lead Cybersecurity Researcher & Writer, eSecurity Planet
Ken is a cybersecurity leader with 20+ years of experience who has trained over 2 million professionals and advises organizations on cybersecurity and AI.
Kaiti Norton
Managing Editor, HR for Humans & TechnologyAdvice
Kaiti is the Managing Editor at TechnologyAdvice for the Human Resources and Talent Management categories, leading market research and editorial strategy.
Corey Noles
Managing Editor & AI Researcher, The Neuron AI Daily
Corey is the Managing Editor at TechnologyAdvice for The Neuron, one the of largest tech media brands and daily newsletters dedicated to AI and its impact on business.
Katie Bavoso
Content Producer, Channel Insider
As the head storyteller, producer, and video/podcast host at Channel Insider, Katie connects IT channel technology vendors and solution providers with IT buyers and CIOs.
Jordan Smith
Researcher & Staff Writer, Channel Insider & TechnologyAdvice
Jordan is a lead researcher and staff writer at TechnologyAdvice focused on IT infrastructure and IT Channel news, technologies, and market trends.
Faithe Day
Technology Researcher & Sr. Staff Writer, TechnologyAdvice
Faithe is a lead researcher and senior staff writer at TechnologyAdvice focused on Enterprise IT, big data, business intelligence, and AI news and technologies.
Boris Zaikin
Lead Cloud Solution Architect, CloudAstro
Lead Cloud Architect responsible for designing production-grade cloud, data, and AI platforms in regulated enterprise environments.
Vlad Radziuk
Account CTO and AI Advisor, Nordcloud (an IBM company)
Interdisciplinary background in IT software development, data, and AI with a focus on automation, innovation management, and people leadership.
Tyler Lessard
Chief Marketing Officer, TechnologyAdvice
Tyler is a passionate B2B marketing leader who works with organizations across many industries to plan, develop, and execute forward-looking marketing strategies.
Meet TechnologyAdvice
Ready to find your next customer?
TechnologyAdvice is a lead generation partner you can count on to build your brand and generate demand with a highly engaged audience of B2B technology buyers. Join forces with a company that’s not afraid to answer your questions, share some best practices, and deliver strategic results.