Earning attention and capturing demand from today’s IT and security leaders takes more than just clever content. It takes timing, targeting, the right mix of digital (and sometimes analog!) channels, and a deep understanding of what’s keeping them up at night.
And that’s exactly what we dive into during this discussion on marketing to IT and security leaders featuring Ken Underhill, a leading voice in the security market and author of the Cybersecurity Insider newsletter. Join Ken, alongside TechnologyAdvice CMO Tyler Lessard, for a behind-the-scenes look at the latest Cybersecurity buyer trends and how top marketing teams are generating more sales opportunities with today’s security leaders. We unpack:
Top Cybersecurity trends and what security leaders are focused on heading into 2026
Marketing strategies and channels that are working for other cyber marketer
Content and positioning tips to align with today's Cybersecurity pain points
Kaiti Norton Managing Editor, HR for Humans and TechnologyAdvice
SPEAKERS:
Ken Underhill Cybersecurity Researcher & Writer, eSecurity Planet
Ken is a cybersecurity leader with 20+ years of experience who has trained over 2 million professionals and advises organizations on cybersecurity and AI.
Tyler is a passionate B2B marketing leader who works with organizations across many industries to plan, develop, and execute forward-looking marketing strategies.
Kaiti Norton Managing Editor, HR for Humans and TechnologyAdvice
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