ON DEMAND WEBINAR
HR Tech Marketing in 2026
Key Buyer Trends & Winning Growth Strategies
Earning attention and capturing demand from today’s busy HR leaders takes more than just clever content. It takes timing, targeting, the right mix of digital (and sometimes analog!) channels, and a deep understanding of what’s keeping them up at night.
Join us for a behind-the-scenes look at the latest HR buyer trends and how top marketing teams are generating more sales opportunities with today’s Talent leaders. In this on-demand recording we unpack:
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What HR leaders are really thinking about right now, and how to speak their language
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The marketing strategies and channels that are working to reach HR tech buyers
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Messaging and content tips to align with today's Talent leaders key pain points

Tyler Lessard
CMO, TechnologyAdvice

Kaiti Norton
Managing Editor, HR for Humans and TechnologyAdvice
SPEAKERS:

Kaiti Norton
Managing Editor, HR for Humans & TechnologyAdvice
Kaiti is the Managing Editor at TechnologyAdvice for the Human Resources and Talent Management categories, leading market research and editorial strategy.

Tyler Lessard
Chief Marketing Officer, TechnologyAdvice
Tyler is a passionate B2B marketing leader who works with organizations across many industries to plan, develop, and execute forward-looking marketing strategies.

Tyler Lessard
CMO, TechnologyAdvice

Kaiti Norton
Managing Editor, HR for Humans and TechnologyAdvice
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