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2025 Demandy Awards

Complex products. Hundreds of competitors. 6-month sales cycles. No problem for these marketers.

The Demandys (not to be confused with the Grammys 🎸) are the annual B2B marketing awards that honor marketing rockstars and legendary campaigns that are elevating the craft of B2B tech marketing and demand generation. Going beyond just generating more leads, these marketing programs and campaigns stand out for their creativity, innovation, precision, and revenue impact.

A few things to know:

  • Nominations are NOW OPEN and will close on September 12th
  • Winners will receive a Marketing Rockstar prize pack (see below) and tickets to the Music City Demand Gen Summit
  • There is no cost to submit your nominations
  • The 2025 Demandys will recognize winners in the ten award categories below

Award Categories

The 2025 Demandys are celebrating the most creative, innovative, and impactful marketing campaigns from the last year that have helped B2B technology vendors grow faster, differentiate their brand, and build competitive moats. This year we're celebrating campaigns and programs in the ten categories below:

Legendary Campaign Awards

These awards recognize integrated marketing campaigns designed to grow brand awareness, establish strategic thought leadership, and generate market demand.

🏆 Epic Demand Campaign

Recognizing integrated demand generation campaigns that had an oversized impact on pipeline development and revenue growth. These campaigns leveraged precise targeting, creative content, timely messaging, and the right mix of channels to create and capture market demand.

🏆 Elite Thought Leadership

Celebrating epic thought leadership campaigns that have helped B2B tech companies differentiate their brand and become a trusted authority on key topics that are moving their markets. Going beyond just generating leads, these thought leadership programs elevated brands and shifted market perceptions.

🏆 Bold and Beautiful B2B Advertising

Cheering on the most creative and impactful B2B advertising and brand campaigns. These campaigns stood out from the crowd with highly creative copy, bold designs, and a cross-channel approach to ensure each member of the buying committee was sold before they even talked to sales.

Extraordinary Outcome Awards

These awards honor marketing campaigns and programs that are designed to drive strategic outcomes and new channels to market for B2B tech companies.

🏆 Savvy Segment Marketing

Recognizing integrated marketing campaigns that helped B2B tech companies expand their presence in a key industry, geography, or other market segment. Going beyond lead and pipeline goals, these campaigns helped businesses penetrate key markets that are strategic to future growth and success.

🏆 Awestruck ABM Campaign

Celebrating outstanding Account-Based Marketing (ABM) campaigns that helped businesses crack into key accounts. More than just generating some hot new leads, these targeted campaigns were instrumental in progressing opportunities with top-tier accounts and winning a whale of a deal.

🏆 Channel Marketing Champion

Cheering on those channel marketing champions across our community! These channel marketing teams, programs, or campaigns knocked it out of the park by recruiting key new channel partners and/or driving the success of channel partners through the strategic use of MDF and co-marketing campaigns.

Industry Titan Awards

These awards celebrate creative and impactful marketing programs designed to reach and influence technology buying teams in specific vertical markets.

🏆 IT & Cybersecurity Marketing Program of the Year

Shouting out the best of the best in IT Tech Marketing and Cybersecurity Marketing. Recognizing the unique needs and expectations of these skeptical buyers, these outstanding marketing campaigns and programs cut through the noise and drove massive results with IT or cybersecurity buying teams.

🏆 Developer Tech Marketing Program of the Year

Calling all marketers at Developer Tech companies! This award recognizes the most creative and impactful marketing campaigns and programs targeting Software Developers, Developer Operations, Engineering Leaders, or Application Security teams - from brand awareness to thought leadership to lead generation.

🏆 HR & Payroll Tech Marketing Program of the Year

Honoring the top marketing campaigns and programs in the wild world of HR, Payroll, and Employee Experience tech. By crafting highly targeted programs that spoke to the key pain points of modern HR, Payroll, and Employee Experience teams, these campaigns elevated these tech brands and drove some serious pipeline.

Demandy Hall of Fame Award

This award honors one B2B marketing team who has truly embraced the brand-to-demand ethos to deliver extraordinaire results for their business. Welcome to the coveted Demandy Hall of Fame.

🏆 B2B Tech Marketing Team of the Year

Bringing it all together, this marketing team delivered extraordinary results by strategically investing in telling the right stories, building their brand authority, and capturing demand across their market. This exceptional marketing team will be inducted into the Demandy Hall of Fame in Nashville at the Music City Demand Gen Summit.

Prize Packs

Marketing Rockstar Home Studio Kit

Take your home office studio to the next level! Winners of each award will take home a legendary prize pack including:

  • Noise cancelling headphones for that all-important GSD time
  • Headphone stand with charging station to stay powered up and ready to go
  • Framed billboard marketer magazine cover to remind your boss how legendary you are

Winners will also receive two tickets to the Music City Demand Gen Summit in Nashville, TN on October 15th.

Demandy Prize Pack - v4

Submit Your Nomination

Submit your nomination below or download the submission template to start preparing your answers with your team. Just don't forget to come back and submit before September 12th!

FAQs

Who can submit for a Demandy award?

All B2B technology companies are eligible to apply for the Demandy awards. There is no cost to participate. 

Can agencies apply for client campaigns?

Yes, agencies can submit applications on behalf of themselves or their clients. However, all submissions should be focused on marketing campaigns and programs for B2B technology providers.

Is there a cost to apply for an award?

No, there is no cost to submit a nomination. 

What types of details will I need to submit?

We'll be looking for relevant information on the goals, delivery, and results of your marketing campaign or program. Check the Nomination section above to download the submission template to see all of the questions you'll be asked in the submission form.

What can I win if I'm chosen as a winner?

In addition to bragging rights and a huge amount of marketing street cred, winners of each category will receive a marketing prize pack as well as 2 VIP passes to the Music City Demand Gen Summit. Details of the prize packs are still being sorted, and more details on the Music City Demand Gen Summit can be found via the link in the top section of this page. If you win an award but are not able to attend the Music City Demand Gen Summit, that's okay, but we'll miss you.

Can I submit more than once?

Yes! You are free to submit for multiple campaigns or for multiple awards. After you submit your first nomination, you'll be prompted to submit another.

How can I stand out and maximize my chances of winning?

We love hearing about the "why" of each campaign (what drove you to build and launch it?) as well as the results and impact that it had for your team, both quantitative and qualitative. The submission form also gives you an opportunity to submit a video that explains why you think you're deserving of a Demandy award - take advantage of it, we love great storytelling!