2025 Music City Demand Gen Summit

Music City Demand Gen & Digital Marketing Summit

Join us October 15th at the historic Woolworth Theatre in downtown Nashville for an intimate and interactive gathering of B2B demand generation and digital marketing leaders. The 2025 Music City Demand Gen Summit is a unique opportunity to learn from your peers, network with fellow marketing leaders, and walk away with practical ideas for how to grow the impact of your demand generation, advertising, and content programs in 2026. Attendance is by-invitation-only and complimentary thanks to TechnologyAdvice and our event partners.

MCDGS 2025 Speaker - Arpine Babloyan

MCDGS 2025 Speaker - Kosloski

MCDGS 2025 Speaker - Zarlengo

MCDGS 2025 Speaker - Wood

MCDGS 2025 Speaker - Patrick

MCDGS 2025 Speaker - Astakhishvili

MCDGS 2025 Speaker - Shallo

MCDGS 2025 Speaker - Boshkov

MCDGS 2025 Speaker - Caruso

MCDGS 2025 Speaker - Fones

MCDGS 2025 Speaker - Jones

MCDGS 2025 Speaker - Lessard

The Signal‑Era GTM: How AI and Agents Turn ABM Into a Living System

Jason Telmos, 6sense

GTM is shifting from list‑based campaigns to signal‑based systems that sense and respond. The next advantage comes from turning a growing universe of signals into explainable intelligence and real‑time actions, scaled by AI agents across accounts, contacts, and buying groups. This session shows how a rich “signal graph” can become the strategy foundation for ABM and demand gen, how to operationalize signal complexity with agent‑driven context, and what living, signal‑driven ABM looks like through “marketing plays” that you can map to your own stacks and teams.

Scaling AI in Demand Gen: From Experimentation to Integration

Lucy Zarlengo, Demand Spring | Derek Boshkov, Demand Spring

AI is transforming marketing, but too often it remains stuck in small experiments like writing copy, automating tasks, or testing niche tools - limiting its potential for new value and genuine transformation. This session will show B2B marketers how to move beyond experimentation with the SCALE AI framework (Strategize, Customize, Automate, Launch, Evaluate), a proven methodology for embedding AI into marketing workflows, campaigns, and culture.

Measuring ROI and Optimizing Performance of Paid Media and Syndication

Zach Jones, TechnologyAdvice | Liz Wood, MOI Global | Anna Astakhishvili, Global Payments

It's a tale as old as time. B2B marketers run cross-channel advertising and brand campaigns that they know are working, but they just can't measure it. And if they can't measure it, they can't optimize it. Join experts from TechnologyAdvice and leading B2B marketing teams to learn the latest techniques for effectively measuring the impact of cross-channel campaigns.

Making Every Lead Count: Partnering with Sales & Lead Follow-Up Strategies

Tyler Lessard, TechnologyAdvice | Melissa Evans Bramblett, Hibu | Amy Carr, Mailprotector

When was the last time you generated some GREAT leads, only to find that the SDR team fumbled the follow-up? Yesterday?!? You're not alone. Join us for a lively discussion on how to partner with Sales teams to optimize lead follow-up and generate more meetings. We'll also discuss strategies for how to nurture TOFU syndication and content leads.

Driving Demand with Technical Buyers: Proven Strategies for the Year Ahead

Shelby Bruce, TechnologyAdvice | Gerard Shallo, Fortra | Dana Caruso, ThreatConnect | Arpine Babloyan, ThreatConnect

Marketing to IT, Cybersecurity, and other technical buyers can be tough. There's more competition than ever, trust is harder to come by, and reaching decision-makers across a myriad of channels can feel like a monumental task. Not to mention that everyone in IT seems to love and hate the idea of AI being used in products. Join fellow IT and Cybersecurity marketers to learn what's working for them in 2025 and what new strategies they're planning to deploy in the year ahead.

Channel & Partner Marketing: Top Plays for Driving Sell-Through in 2026

Dana Sell, Channel Insider | Brent Patrick, Scale Computing | Nicole Roskill, Help Scout

Join industry insiders and channel marketing leaders to discuss the latest trends in channel marketing and what's really working to drive the success of partner ecosystems. Learn how companies like Scale Computing and Help Scout are turning passive partners into proactive brand advocates through strategic partner enablement, tailored MDF programs, and integrated activations with partners like Channel Insider. Walk away with actionable ideas for driving more sell-through revenue in 2026 via strategic channel marketing investments.

Demand More From Your Demand Partners: How to Choose the Right Lead Gen Providers and Measure Their Effectiveness

Zach Jones, TechnologyAdvice | Ali Carroll, LiveRamp | Mitch Steiman, Dayforce

Choosing the right content syndication and demand generation partners isn't as simple as it used to be. With dozens, if not hundreds, of different options on the market, it can be a real challenge to distinguish between lead providers who genuinely focus on quality vs. those who are just looking to hit lead volumes at the lowest cost. So how can you go about evaluating your lead gen providers? Join this interactive panel to learn what questions should you be asking potential vendors, what red flags should you watch out for, and how to measure performance once you have selected a partner.

MarTech and AI Tools for Lead Gen, ABM, and Data: What's Working?

David Kosloski, SNUC | Liz Wood, MOI Global | Jason Telmos, 6sense | Lucy Zarlengo, Demand Spring

Join this interactive breakout session to discover what new MarTech, AI tools, and workflow engines your marketing peers are using to take their programs to the next level. From marketing automation and CDPs to ABM, intent data providers, n8n, Clay, and beyond, we'll explore the different tech avenues that have emerged in recent years and share real feedback on what's worth testing out in your own team.