Top Trends Shaping B2B Marketing in 2026

The Music City Demand Gen Summit brought B2B marketing leaders together in the heart of Nashville to discuss the latest trends and innovations for building brand and generating demand in today's B2B world.

In this keynote session, TechnologyAdvice's CMO Tyler Lessard discusses the top trends shaping B2B marketing heading into 2026. From the importance of Preference Marketing to the new Buyer Influence Map, discover the most important buyer trends that are impacting how we build brands and generate demand with today's B2B buyers.

Recorded live at the Museum of B2B Marketing and the Music City Demand Gen Summit in Nashville, TN.