Your HR Tech Buyers Are Already Searching. We Help Them Find You.

Reach and convert HR tech buying committees actively researching workforce solutions on trusted media channels.

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Trusted by leading HR tech companies

Paycor
BreezyHR
Dayforce
Rippling
WorkBright
Arcoro
Deel
JazzHR

Our Media Brands Covering Human Resource Topics

Build your brand and generate demand from millions of HR and IT professionals who research new workforce solutions across media sites like TechnologyAdvice, Fit Small Business, TechRepublic, Project-management.com, and CIO Insight. 

Whether it’s payroll, employee development, recruiting, or workforce analytics, we connect you with niche-specific audiences across the HR buying group, driving more engagement and new opportunities.

TechRepublic
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TechnologyAdvice
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Fit Small Business
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Solutions for HR Tech Marketers

As one of the largest B2B tech media publishers, we help workforce solution vendors tell their story and generate leads from millions of HR and IT decision-makers across our global audience. From expert-led content production to newsletters, webinars, and content syndication, we’re a different type of marketing partner for the HR community.

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Awareness & Advertising

Build brand awareness with your ICP by engaging them across our exclusive network of tech media brands, review sites, newsletters, and more.

  • Boost brand awareness with targeted display ads
  • Reach your ICP via curated Newsletters & eBlasts
  • Capture interest on key product review pages
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Brand-to-Demand

Fill your pipeline with in-market technology buyers with highly targeted content syndication, webinars, and BANT lead generation.

  • Generate warm leads with targeted content syndication
  • Build new relationships with turnkey webinars and events
  • Reach key decision makers with ABM programs
  • Advanced targeting with TA's exclusive buyer intent data
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Brand-to-Demand

Fill your pipeline with in-market technology buyers with highly targeted content syndication, webinars, and BANT lead generation.

  • Generate warm leads with targeted content syndication
  • Build new relationships with turnkey webinars and events
  • Reach key decision makers with ABM programs
  • Advanced targeting with TA's exclusive buyer intent data

Advertising & Awareness

Build brand awareness with your ICP by engaging them across our exclusive network of tech media brands, review sites, newsletters, and more.

  • Boost brand awareness with targeted display ads
  • Reach your ICP via curated Newsletters & eBlasts

  • Capture interest on key product review pages

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Targeted Lead Generation

Fill your pipeline with in-market cybersecurity buyers with highly targeted content syndication, pay-per-click, and custom event programs.

  • Generate warm leads with targeted content syndication
  • Build new relationships with turnkey webinars and events
  • Accelerate demand from key accounts with custom ABM programs

Expert-Led Content

Tell the right story with credible content co-created with our industry experts, co-branded with our trusted media brands, and distributed across our network.

  • Custom guides, whitepapers, and written content from trusted industry experts
  • Establish your brand as an authority with done-with-you events and webinars
  • Educate buyers with engaging trend reports, videos, podcasts, and more
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Advertising and Awareness

HR-Awareness-Advertising-e1734716339576

Build brand awareness with your ICP by engaging them across our exclusive network of tech media brands, review sites, newsletters, and more.

  • Boost brand awareness with targeted display ads
  • Reach your ICP via curated Newsletters & eBlasts
  • Capture interest on key product review pages
Brand-to-Demand

TA-Funnel

Reach HR decision-makers at just the right time with Brand-to-Demand programs that build brand awareness early and capture demand at the moment they're ready to act. 

  • Craft compelling content that delivers insights decision-makers need at every stage of their buying journey
  • Build brand authority through targeted advertising and thought leadership programs that position you as the go-to solution
  • Generate high-quality leads with highly targeted content syndication, ABM, and custom event programs that connect you to your HR ICP
  • Leverage buyer intent data to optimize campaign performance for maximum impact
Expert-Led Content

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Tell the right story with credible content co-created with our industry experts, co-branded with our trusted media brands, and distributed across our network.

  • Custom guides, whitepapers, and written content from trusted industry experts
  • Establish your brand as an authority with done-with-you events and webinars
  • Educate buyers with engaging trend reports, videos, podcasts, and more
Advertising and Awareness

HR-Awareness-Advertising-e1734716339576

Build brand awareness with your ICP by engaging them across our exclusive network of tech media brands, review sites, newsletters, and more.

  • Boost brand awareness with targeted display ads
  • Reach your ICP via curated Newsletters & eBlasts
  • Capture interest on key product review pages
Targeted Lead Generation

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Fill your pipeline with in-market cybersecurity buyers with highly targeted content syndication, pay-per-click, and custom event programs.

  • Generate warm leads with targeted content syndication
  • Build new relationships with turnkey webinars and events
  • Accelerate demand from key accounts with custom ABM programs
Expert-Led Content

rich-media-graphics-768x768

Tell the right story with credible content co-created with our industry experts, co-branded with our trusted media brands, and distributed across our network.

  • Custom guides, whitepapers, and written content from trusted industry experts
  • Establish your brand as an authority with done-with-you events and webinars
  • Educate buyers with engaging trend reports, videos, podcasts, and more

What marketers say about us:

TA helps us capture demand from IT, HR, and Finance professionals at key in-market accounts. These leads convert at a higher rate, leading to 42% more new meetings booked vs. our benchmarks, and are closing with larger deal sizes.

TA acts as a true partner who is always looking for new ways to help us generate more revenue."

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After testing out a variety of lead generation campaigns with other vendors, we’ve seen some of our best results yet with TechnologyAdvice. Our Sales Development team knows they are receiving up-to-date contact information and have seen more success connecting with potential buyers. We’ve seen a 200% increase in opportunities created from top of funnel lead generation efforts while reducing overall program investments by 63%.”

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Ready to Find Your Next Customer? 

Complete the form below to book a strategy session with a demand gen specialist. 

Not ready to dive in yet? 

Grab your copy of the IT & Cybersecurity Buyer Insights Report, which includes insights from a survey of 1,100+ IT and cybersecurity decision-makers, their current priorities, and how their buying behaviors are evolving. 

You'll learn:

  • Who’s calling the shots on new IT & cybersecurity purchases

  • The biggest challenges IT professionals are currently facing

  • How IT and cybersecurity tech buyers prefer to research and evaluate new vendors

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