2024 IT & Cybersecurity Buyer Insights Report
IT priorities are changing…
But what does that mean for you, the IT tech marketer?
We surveyed 1,100+ IT and Cybersecurity decision makers around the world to gather fresh new insights on the current priorities for IT tech buyers and how their buying behaviors are evolving.
IN THIS REPORT, YOU'LL LEARN:
- Who’s calling the shots on new IT purchases
- The biggest challenges IT professionals are currently facing
- How IT tech buyers prefer to research and evaluate new vendors
We surveyed 1,100+ IT decision makers at businesses around the world so you can tailor your marketing to meet the needs of today’s tech buyers.
HIGHLIGHTS FROM THE REPORT
Cybersecurity will continue to be a priority as concerns over Malware, Ransomware, and DDOS remain prevalent.
78% of companies are planning to increase or significantly increase investments in cybersecurity over the next 12 months.
Buying teams have many stakeholders with significant C-level involvement in purchase decisions, including the CEO and CFO.
43% of respondents reported 6+ stakeholders on buying committees for new IT tech purchases. In larger companies, this number jumped to more than 60% reporting 6+ stakeholders and nearly 30% reporting 10+ stakeholders.
Longer buying cycles with many sources of information create more complex buying journeys for marketers to manage.
58% of respondents indicate that the buying process takes 3+ months for IT product purchases. This jumped to 83% for respondents at enterprise companies with 1000+ employees.